Marketing and sales promotion
IntelliShop 6 actively supports you with marketing, customer acquisition and sales promotion.
Customer acquisition
The IntelliShop 6 marketing functions boost your eCommerce project. Wide-ranging optimisation for a fast and complete indexing of your shop in search engines as well as links to all important sales portals and price search engines enable you to direct new customers to your shop in an uncomplicated way and at a minimum of effort.
Customer retention and increasing order values
The integrated sales adviser supports your customers during the whole buying procedure. It accurately solicits the customer and learns from his/her surfing behaviour. This does not only have advantages for you due to a higher average order value as the consequence of complementary sales, for example. It also supports the customer by automatically suggesting suitable articles and useful accessories. The amount of clicks necessary for a full trolley decreases considerably.
Customer reactivation
With an integrated newsletter system, you can guide your targeted email campaigns (permission marketing). The extended template system takes care of the layout and design of your newsletter independently. All you have to do is fill in the content blocks with text and picture, select your target group and then click send.
Analyses and statistics
The extensive statistics system provides you with 160 performance parameters in a clear diagram and list. You can also have the original data of the statistical analysis generated as an excel file and thus link it to internal data from your ERP system, for example. With the statistics system, you can quickly recognise new potential, what could be improved and you can see directly, which advertising measures are worthwhile and to what extent.